Derek van der Vlugt.
Hi. I’m a freelance / interim brand strategy and creative director with 20+ years of experience across brand marketing, advertising and sports. I’ve worked both client-side and agency-side, including 10 years at P&G and Nike and 10 years as an agency owner, managing director, strategy and creative director.
I combine brand experience, strategic thinking and creative leadership to help get to the heart of complex challenges, find the right human insight and turn it into clear strategic direction and strong creative ideas.
I’m comfortable moving between the strategic and creative levels, from defining the challenge and finding the insight, to developing an idea, shaping the creative direction and helping bring the work to life.
At Nike, I was part of the global football brand team, working on campaigns such as the 2006 World Cup (Joga Bonito), Euro 2008 (Next Level) and the 10R (Ronaldinho) brand launch.
The “6-Minutezone” campaign for the Dutch Heart Foundation is the project I’m most proud of. What started as an idea grew into an eight-year journey that continues to save lives every year. The campaign won the European Effie Gold Award in 2023 and became a global benchmark.
Alongside my work in strategy and creativity, I’m a FIFA Licensed Football Agent with SEG Flowsports, representing talent in women’s football.
I'm currently available for new assignments.
I combine brand experience, strategic thinking and creative leadership to help get to the heart of complex challenges, find the right human insight and turn it into clear strategic direction and strong creative ideas.
I’m comfortable moving between the strategic and creative levels, from defining the challenge and finding the insight, to developing an idea, shaping the creative direction and helping bring the work to life.
At Nike, I was part of the global football brand team, working on campaigns such as the 2006 World Cup (Joga Bonito), Euro 2008 (Next Level) and the 10R (Ronaldinho) brand launch.
The “6-Minutezone” campaign for the Dutch Heart Foundation is the project I’m most proud of. What started as an idea grew into an eight-year journey that continues to save lives every year. The campaign won the European Effie Gold Award in 2023 and became a global benchmark.
Alongside my work in strategy and creativity, I’m a FIFA Licensed Football Agent with SEG Flowsports, representing talent in women’s football.
I'm currently available for new assignments.
+31 6 10 11 76 86 / derekvandervlugt@gmail.com.
