Derek van der Vlugt.
Hi. I am an independent strategy director & creative director working for agencies and brands. I have 20 years experience in helping brands truly engage with consumers: 10 years client (P&G & Nike) and 10 years agency.
As a creative director, I developed various (inter)national campaigns in- and outside the sports domain. The "Nederland één 6-Minutenzone" campaign for the Dutch Heart Foundation is definitely the one I am most proud of. It won the European Effie Gold Award in 2023 and Dutch Effie Gold Award in 2022.
At Nike, I have had the privilege of working in the global football brand team developing the "Joga Bonito", "Take it to the next level" and "10R - Ronaldinho" campaigns.
I love to combine my strategic brand marketing experience with my creative skills to develop ideas based on real purpose and strong insight. I am good at getting to the heart of the matter and guiding the creative process towards impactful communication.
Besides work, I am a (football crazy) dad living in Amsterdam with my two boys. In my spare time, I coach a talented girls football team at AFC Amsterdam. This website contains the work I developed from 2015 until now. For enquires just give me a call or drop a note:
+31 6 10 11 76 86 / derekvandervlugt@gmail.com.