Voetbalpassie
With support of many participating fast moving consumer brands at Albert Heijn, we allowed consumers to sponsor their local club by simply shopping groceries and collect "football passion" points in the AH store app. Albert Heijn & KNVB Partnership Campaign , 2021. In-store, TV, Social, PR, Print, Abri, OOH. Communication Strategy & Concept & Copy Agencies: TD, TBWA, Tot en met Ontwerpen, Boomerang