With support of many participating fast moving consumer brands at Albert Heijn, we allowed consumers to sponsor their local club by simply shopping groceries and collect "football passion" points in the AH store app. Albert Heijn en KNVB, 2021. In-store, TV, Social, PR, Print, Abri, OOH. Strategy & Concept. Agencies: TD, TBWA, Tot en met Ontwerpen, Boomerang.