"We can only fight discrimination if we stand together as a team." During UEFA Euro in 2021, we asked Jadon Sancho, Paul Pogba, Matthijs de Ligt, Pernille Harder, João Félix and Moise Kean to make a joint statement on and off the pitch together with their national teams. They also urged fans to do the same. As a result, around 1M fans across the globe signed for an equal game on equalgame.com or TikTok and shared their personal pledges via social media.
UEFA EURO, 2021.
TV, PR, Print, Event & Social Media.
Strategy, Concept & Copy.
Film directors: Joost Beitler, Cas Mulder (Monaerk).