Thuis bij FC Groningen
Essent customers are "right at home" (helemaal thuis). To activate this, we proposed "at home with FC Groningen" as a central theme to activate the FC Groningen sponsorship. We worked together with VT Wonen to facilitate an unforgettable sleep over for one family at the stadium. Essent & FC Groningen, 2017. Social Media & Events. Strategy, Concept & Copy. Winner SponsorRing 2018.