Fan van Fietsen
The Dutch are crazy about cycling. To work, school, the pub or for groceries; wherever the bike can take you. Just like HEMA, cycling is for everyone. It is so ordinary, yet so special. That's why HEMA is a fan of cycling. And proud sponsor of Team Jumbo-Visma. HEMA, 2020. Social Media. Strategy, Concept & Copy. Director: Cas Mulder.