More people can be saved if someone who is trained to provide CPR happens to be in the neighborhood. Just one message to that person is needed. With this visual appeal we succeeded in finding +100.000 volunteers. The Netherlands is now the first country in the world where CPR can be provided everywhere within 6 minutes after a heart attack, thereby doubling the survival rate. Hartstichting, 2016-2021. TV, PR, Print, Event & Social Media. Strategy, Concept & Copy. Film director: Boris Booij (Czar Amsterdam). Winner Effie 2017, Sabre Award, Gouden Giraffe.