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More people can be saved if someone who is trained to provide CPR happens to be in the neighborhood. Just one message to that person is needed. With this visual appeal we succeeded in finding +100.000 volunteers for a mobile network connected to 112. The Netherlands is now the first country in the world where CPR can be provided everywhere within 6 minutes after a heart attack, thereby doubling the survival rate. Hartstichting Campaign, 2016-2023 TV, PR, Print, Event & Social Media Communication Strategy, Concept & Copy Film director: Boris Booij (Czar Amsterdam) Winner Effie Gold, Sabre Award, Gouden Giraffe