Opkomen voor de Hartstichting
In case of a cardiac arrest, the first minutes are vital. The faster an AED is deployed, the greater the chance that someone survives a cardiac arrest. To stress that more AEDs are needed all players of Feyenoord and PSV came up on the pitch with an AED in their hands: "Wij komen op voor de Hartstichting." Feyenoord, PSV, Philips and Hartstichting, 2018. TV, Social Media & Events. Strategy, Concept & Copy.