Sport speaks to people, literally. To build Intersport brand awareness and preference we gave sport a voice: "I don't care about age, level, gender or where you come from. I can move you, hurt you, but also fascinate you. I am there for you. I am there for everyone. I am sport".
TV, PR, Print, Abri, Social Media & Retail.
Strategy, Concept & Copy.
Film director: Madja Amin (Cake Film).