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As Nelson Mandela once said, sport speaks to people in a way that little else does. I don't care about age, level, gender or where you come from. I can move you, hurt you, but also fascinate you. I am there for you. I am there for everyone. I am sport. Intersport Brand Campaign, 2017-2019 TV, PR, Print, Abri, Social Media & Retail Communication Strategy, Concept & Copy Film director: Madja Amin (Cake Film)