KLM adopted running as a central theme for their brand and employees. To activate this we chose a global route, very much connected to travel; with a pair of running shoes in your suitcase you have the unlimited possibility to go wherever you want to go. Through the bustling city, narrow streets or beautiful natural surroundings. Or just to clear your head and explore the city during your business trip.
Social Media & Events.
Strategy, Concept & Copy.
KLM Flag Bearer.
The TCS Amsterdam Marathon. 15.103 participants. 121 different nationalities. 50 KLM Flag Bearer.