Ons EK
Activation theme and campaign for the Orange Lionesses at the European Championship in the Netherlands, our own country. Women's football in the Netherlands became more and more mature. People in the Netherlands were ready to strive for the ultimate goal and win the European Championship. Man, woman, boy, girl, player and supporter. This was going to be "Our Euros". KNVB, 2017 Social Media Strategy, Concept & Copy