Made in Eindhoven

The new PSV jerseys for season 2020-2021 revealed with a celebration of the cities’ craftsmanship. More than 125 years ago Philips brought light to Eindhoven. The company turned the city into industrial success story. Today, Eindhoven is a vibrant city in transition. A city that is bursting with creativity, innovation, technology, design and knowledge. Eindhoven has become the city of makers. PUMA & PSV, 2020. Social Media. Strategy, Concept & Copy.