Match van je leven
The more people who become stem cell donor, the greater the chance of a life saving match. For some people, it may be the match of their lives. There are still not enough male donors in the Netherlands. Therefore, in advance of UEFA Euro in 2021, we asked national team players Luuk de Jong and Cody Gakpo to become donor themselves and urge thousands of Dutch football fans to join them in the "the match of your life". Matchis Campaign, Euro 2021 Social Media, PR & Print Communication Strategy, Concept & Copy Film director: Boris Booij (Czar)