There are still not enough male stem cell donors in the Netherlands. The more people who become donor, the greater the chance of a life saving match. For some people, it may be the match of their lives. Therefore, in advance of UEFA Euro in 2021, we asked national team players Luuk de Jong and Cody Gakpo to become donor themselves and urge thousands of Dutch football fans to join them in the "the match of your life".
Matchis EURO, 2021.
Social Media, PR & Print.
Strategy, Concept & Copy.
Film director: Boris Booij (Czar).