Next Gen Lions
Activation program with ambassadors Robin Haase and Kiki Bertens to inspire and motivate Dutch tennis talents such as Tallon Griekspoor, Botic van de Zandschulp, Tim van Rijthoven and Ryan Nijboer to take the next step in their development. Peugeot Tennis Activation, 2018-2020 Social Media & Events Communication Strategy, Concept & Copy