Rabo Sportactie

A sports club is a place where you can be yourself, develop yourself and do what you enjoy most. Playing sports at a club is good for both physical and mental health. Yet research by NOC*NSF showed that sports participation among young people lags behind. The Rabo Sport Promotion (Rabo Sportactie) is developed to encourage young people to (continue to) play sports. As a special celebration of Rabobank's 125th anniversary, young athletes aged 10 to 20 are being supported with €125 contribution to their sports club membership fee. Marketing Promotion with NOC*NSF, 2024 TV, Social media & Events Communication Proposition & Strategy Agency: Golazo Brands Advertising by DDB