Wear it well

Timex acknowledges that men and women wear a watch to make a statement about themselves. A watch does more than tell time. You need to "wear it well", as an expression of your character and personality. That's exactly what Timex athletes did in preparation for the Olympics in Brazil. Timex, 2016. Social Media. Strategy, Concept & Copy.

France. My soil, my fatherland. These grounds made me for what I am today. These waters, these hills. Thousands of minutes I have sacrificed, with only one date in mind. France. I hope to earn your support. I am honored to hunt for glory on your behalf. Under our flag I will battle. In blue, white and red. I will wear it well. Timex.

Italy. My soil, my fatherland, these ground made me for what I am today. These roads, these hills. Thousands of minutes I have sacrificed with only one date in mind. Italy. It makes me proud to represent you. I am honored to hunt for glory on your behalf. Under our flag, I will battle. In green, white and red. I will wear it well. Timex.

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