Topprestaties komen niet vanzelf

During the Tour de France, Giro d'Italia and Vuelta Espana the riders of Team Jumbo-Visma sleep on M line in all hotels. A truck with the rider's personal mattresses travels with the team. After an exhausting stage, sleep is crucial to recover optimally for the next day. Because top performances do not come naturally, we showed what the riders experience during the Tour de France (day in day out). M line Campaign, Tour de France 2020 TV & Social Media Communication Strategy & Concept